Want more tactics?
Twice a month, I gather all the marketing and copywriting tactics I’ve discovered, package it in <500 words, and share them.
Call it an Atomic Essay for marketers. Join the list below.
Would you look at that...
You made it to my personal site. Nice. Stay awhile.
I’m Kolby, a marketing professional and copywriting junky based in Oakland, CA. And yes, I miss the A’s.
Here I keep a collection of my articles, thoughts on marketing, and favorite links.
These days I’m focused on parenting, learning Spanish, and getting to 10k followers on X.
When I’m not doing those things I run, mountain bike, and draw.
Always looking to connect with folks in the Bay — Get in touch
Fridge-worthy work highlights:
- Managed $1.5M in Ad spend for Keep, 10X’ed customer base in 9 months.
- Grew Hype’s Link-in-bio App to 100,000+ users through cold email outreach.
- Launched Trends (The Hustle’s first paid subscription, RIP) and scaled to 7k subscribers as PM.
- Built The Hustle’s first lifecycle and retention drip campaigns to 2M+ readers.